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Big Data: The Doorstep to Effective Employee Engagement

December, 2022

The influence of real-time data and big data analytics are now entering the realm of human resource and employee engagement. Big data platforms comprise extremely large sets of structured and unstructured data.

However, the power of big data is independent of its size and how the organizations make use of the extracted data. It provides organizations with deep insights into organizational data, customer characteristics, and employee data.

Big Data to Increase Employee Engagement

Managing human capital is essential for every business. Making employees your first and foremost resource is the major step that a successful business should take. Big Data enables businesses to identify and analyze the relation between employee engagement and retention.

The power of Big Data lies in identifying and analyzing the relation between employee engagement and retention. It deals with how and why people engage with their work, how their work influences business metrics, and how to improve employee engagement to retain talented hands. These are the key insights into how big data can transform the business.

With the help of big data, employee engagement can be done in various ways. Some of them are mentioned below:

Set Clear HR Goals

Before integrating big data analytics, HR teams should have a clear purpose, and the KPI should be set beforehand. The primary KPIs, such as happiness index, tenure, retention rate, voluntary attrition rate, etc., must be established in the initial stage itself.

Moreover, organizations must correlate these KPIs with business goals and collaborate the ideas with other team members so that everyone lies on the same page.

Gather Relevant Data

Big Data ensures that the right data is collected, which is essential to take employee engagement to the next level. It ensures adequate time is allotted for data collection and employee feedback. To ensure that appropriate data is gathered, the time period for data collection should be chosen, and employees should be involved. Therefore, HR should ensure employees receive sufficient training whenever new software is introduced to ensure that the data-gathering process runs properly.

Measure The Data

Once data has been gathered, and relevant analytics have been completed, we must compare this data to the current set of HR goals to see whether we are on track to reach the deadlines. As a result of this process, we develop and put into action plans that will enable us to achieve our objectives.

Bottom Line

Today, HR must strategically plan its contribution to organizational objectives. This is due to the fact that intuition-based principles are no longer applicable. Due to the emphasis on analytics, big data will make way for more advanced HR procedures, which may produce the best results when directed in the properly. Such information can support employee engagement by giving HR managers the information required to boost output and increase staff retention.

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